How to pick an offer you should refuse
 When it pretends to offer you more than you ever dreamed possible. 
 --Uses as bait  completely reactionary items 
---Does not add anything that isn't still currently drawing punters ( mirror of the above )
---Does not build on the past but relies on the new ( often not tested properly yet for sustainability ) 
-- keeps its distance from agencies spawned by quickfiz stupidity ( really smart)
And if still in doubt 
--Hopes that the volume ( quantity of reasons . credentials ) will win over the content ( The sound sustainable way is a narrow road with specific targets --  has some age on it- anathema to the quick fiz agent   Volume gives apparent value to sales pitch 
Philip Adams is smart enough to not be specific . Why does he not  admit his contempt for the ease with which the people are fooled  and how things become popular . 
Maybe not smart enough to recognize his contempt for his own shallowness and hypocrisy?

